It's 2021, Why should your company or brand focus on the Hispanic market?
Hispanic consumers in the U.S. control a total of $1.5 trillion in buying power, up 212% this decade, according to the Selig Center for Economic Growth at the University of Georgia. If you are a marketer looking to grow your brand, repeat after me – $1.5 trillion – 212% growth – $1.5 trillion – 212% growth. These figures alone should lead you to take a hard look at the Hispanic market to drive growth today. Right now, Hispanics account for one out of every six Americans and their aggregate buying power is larger than the GDP of Australia.
Here are some additional ways for travel brands to connect with Hispanic consumers:
• Create authentic connections by centering campaigns on passion points and cultural elements that are important to Hispanics.
• Identify your Hispanic audience segment and figure out which language will resonate most with them.
• Deliver your campaigns on the digital channels your Hispanic audience uses most. This can help ensure that the right audience will see it.
There are countless avenues brands across industries can use to connect with the Hispanic market, as long as they take the time to learn exactly what matters to their intended audience